保险经纪业务是中国保险行业不可或缺的重要力量,但中国的老百姓缺乏对保险经纪业务的了解和认知,使得保险经纪业务的发展极其缺乏群众基础,应加强对保险经纪存在必要性的宣传,重新定位保险经纪人的市场角色,从而实质上改变中国市场保险中介的营销模式,推动保险行业的发展。 Insurance brokerage business is an indispensable and important force in China’s insurance industry. However, due to the lack of knowledge and understanding of insurance brokerage business in China, the development of insurance brokerage business lacks mass basis and publicity on the necessity of insurance brokerage should be strengthened , Repositioning the market role of insurance brokers, thereby substantially changing the marketing mode of insurance intermediaries in the Chinese market and promoting the development of the insurance industry.