航空市场竞争是多方面的,如何最大限度获得客源是关键。常规手段包括:加大航班量,扩大市场份额;加强与旅行社、代理人合作,增强销售力度;创新产品,吸引客源等等。它们由于使用频率高、范围广,往往效果不佳,造成投入成本高。尤其在各主要枢纽地区,这种情况表现得更明显。将全国的航线图与高速路线图重合,会出现这样的图像,很多航线连接的城市之间,机场与机场之间都有高速公路在联系。图像的显性一面 Aviation market competition is multifaceted, how to maximize customer satisfaction is the key. Routine measures include: increase the volume of flights to expand market share; strengthen cooperation with travel agents, agents, and enhance sales efforts; innovative products, attract tourists and so on. They are often ineffective due to their high frequency of use and wide range, resulting in high input costs. This is particularly evident in all major hubs. The national route map and high-speed road map coincide, there will be such an image, a lot of routes connecting the city, the airport and the airport are in contact with the highway. The dominant side of the image