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城市品牌建构不仅与传统文化有密切关联,而且与当代文化创造和文化行销紧密相关。从文化选择的角度,确立面对传统文化的正确姿态,并引入当代视野,促进两者的有机融合。推动适应当代社会的文化创造,是延续传统文化、打造城市品牌的有效途径。在这一过程中,构建先进的文化理念至关重要,创新、包容、智慧、进取的文化理念的确立,是城市品牌和城市文化永续发展的精神动力与保障。
Urban brand building is not only closely related to traditional culture, but also closely related to contemporary cultural creation and cultural marketing. From the perspective of cultural choice, establish the correct attitude toward traditional culture and introduce contemporary vision to promote the organic integration of the two. Promoting adaptation to the cultural creation in contemporary society is an effective way to extend traditional culture and create a city brand. In this process, the construction of advanced cultural concepts is of crucial importance. The establishment of cultural concepts of innovation, inclusion, wisdom and enterprising is the spiritual impetus and guarantee for the sustainable development of city brands and urban culture.