当今社会,人们的心思都很浮躁,前几年极为时髦的“策划”、“点子”、“平台”等词汇,近年来似乎依然很招摇,实则干瘪无味。目前,中国酒业太需要实实在在,能够少投资多见效的策划了,既能成就企业,又对消费者负责任,为此,我刊特邀酒业知名策划人士陈仕彬先生就其实例,来究其“策划”的真邃,以使更多的读者从中受益。 In today’s society, people’s minds are very impetuous. The vocabulary of “planning,” “idea,” and “platform,” which were extremely fashionable in previous years, seems to have been swaggering in recent years. At present, China’s wine industry needs real, too little investment and more effective planning. It can not only achieve business success but also be responsible to consumers. For this purpose, I have invited the famous wine industry planner Mr. Chen Shibin to give an example. Let’s study the true meaning of “planning” so that more readers can benefit from it.