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现代商业插图设计在知识经济时代中遇到了前所未有的新的机遇和挑战,科学技术市场化使现代化设计成为推动知识经济发展的重要动力,设计成为企业科学技术生产力和商品市场竞争之间决定性的中介环节。企业在激烈的市场竞争中,力求以有限的资源实现知识能量的最大转化。商业插图设计作为这种转化的纽带和桥梁,是重组资源形成新系统的创造、优化和发展的过程。
Modern commercial illustration design has encountered unprecedented new opportunities and challenges in the era of knowledge economy. The marketization of science and technology has made modern design an important impetus to the development of knowledge-based economy and has been designed as the decisive intermediary between the enterprise’s productivity in science and technology and the competition in the commodity market Links. Enterprises in the fierce market competition, and strive to achieve the maximum conversion of knowledge and energy with limited resources. As a link and bridge to this transformation, commercial illustration design is the process of creating, optimizing and developing new systems by reorganizing resources.