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非常荣幸能够成为《中国广告》的专栏撰稿人,作为一个来自海外的广告人,这样的机会非常难得,我也会尽心尽力去珍惜这个机会,与大家一同分享我以及电通对于广告与创意的一些看法和心得。10月,我和北京电通上海分公司的创意精英们一同前往了天津,参加第19届中国国际广告节。广告节是中国广告人一年一度的盛会,每年这个时候全国各地的广告人纷至沓来,一同去见证这一年中国最出色的广告作品,也一起去探讨未来行业的发展趋势。虽然今年全球的经济仍在复苏中,但正如同秋意正浓的
I am honored to be a columnist for “China Advertising”. As an advertiser from overseas, such a chance is very rare. I will do my best to cherish this opportunity to share with me the best of both worlds for advertising and creativity Some of the views and experiences. In October, I traveled to Tianjin together with the creative elite of Beijing Dentsu Shanghai Branch to attend the 19th China International Advertising Festival. Advertising Festival is an annual event for Chinese advertisers. At this time of year, advertisers from all over China come together to witness the best advertising works in China this year and also to explore the future development trend of the industry. Although the global economy is still recovering this year, it is just as strong as autumn