本文通过对民办高校视觉识别系统设计背景、意义进行探索、从国内外著名高校视觉形象出发做具有针对性的分析,研究适用于民办高校视觉识别系统设计的一般方法。并以山西工商学院的视觉形象设计要素为例进行具体阐释,以小见大地反应出民办高校视觉识别系统建设的必要性和可行性,从而为其它兄弟院校提供行之有效的实践经验。 This paper explores the background and significance of the design of visual recognition system in private colleges and universities, and makes a targeted analysis of the visual images of famous colleges and universities at home and abroad to study the general methods applicable to the design of visual recognition systems in private colleges and universities. And to Shanxi Industrial and Commercial College visual image design elements as an example to explain in detail to reflect the small privately-owned colleges and universities visual recognition system construction necessity and feasibility, so as to provide other brothers and colleges with effective practical experience.