目前,中国的网上零售业还处于起步和试探性阶段,在宏观电子商务环境、商业规模、商业模式、信用、配送体系、服务质量等方面,与美国等发达国家还有明显差距。美国电子商务的繁荣是以其雄厚的经济和发达的商业管理为基础,以其20世纪90年代以来高速发展的信息技术产业为背景。从这个角度看,我们与美国等发达国家在电子商务方面不在同一条起跑线上。当前很多公司纷纷建立电子商务网站,电子商 At present, China’s online retailing industry is still in its infancy and tentative stage. There is a clear gap between developed countries such as the United States in macroeconomic e-commerce environment, business scale, business model, credit, distribution system and service quality. The prosperity of e-commerce in the United States is based on its strong economy and developed commercial management, with the background of its rapidly developing information technology industry since the 1990s. From this perspective, we are not on the same starting line as the developed countries like the United States in terms of e-commerce. At present, many companies have set up e-commerce sites, e-commerce