论文部分内容阅读
美国有家以生产玉米及豌豆罐头而闻名的“绿巨人”公司。在其产品最初进入市场时，公司创始人史密斯就请一家著名的广告公司进行了整体策划。经双方研究磋商后，决定以身披树叶的绿巨人为诉求重点。绿色代表健康，巨人代表强壮，由此在消费者心目中树立起“绿巨人”的良好形象?
The United States has a “Hulk” company known for producing corn and canned peas. When its products first entered the market, the company founder, Smith, asked a well-known advertising company for overall planning. After the two sides studied and negotiated, they decided to focus on the Hulk who wore leaves. Green represents health, giants are strong, and thus establish a “huge” image in the minds of consumers.