每家企业都能设计出和对手一样的产品,却不能找到低成本生产的商业模式。比亚迪模仿被颠覆者,专心发展“低成本造车能力”及负有颠覆使命的“破坏性技术”。最初,这种技术被视为无足轻重或者根本不存在市场和客户。然而,一旦它的性能提升到足以满足主流客户需求时,那些老牌公司再想开始发展这种技术就为时过晚了,只能眼睁睁地看着昔日不起眼的竞争对手颠覆整个行业。 Each company can design the same product as its rival, but can not find a business model for low-cost production. BYD imitation was subverted to concentrate on the development of “low-cost car making ability” and subversive mission “destructive technology.” Initially, this technology was considered marginal or non-existent market and customer. However, once its performance has been raised enough to meet the needs of mainstream customers, it is too late for those veteran companies to begin to develop such technology, and they can only watch as the obscure competitors of the past subvert the entire industry.