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微博的出现带来了猛烈的信息革命,如今,微博已经发展成为社会主流的信息发布与交流通讯工具之一,也为商家带来了全新的商机与广告呈现形式。微博广告指的是广告主借助微博平台发布有关商品和服务的信息。随着微博的不断发展,微博广告也逐渐走向细分:最原始的微博广告投放方式类似于门户网站,以广告栏或广告窗口形式直接推广;随着官方微博的大量进驻,企业利用官微发布广告信息也成为微博广告的重要形式之一;另外,微博作为一个几无门槛的平台,其
The emergence of microblogging has brought a fierce revolution in information. Today, weibo has become one of the most popular information dissemination and communication tools in the society, and it also brings new business opportunities and advertising forms to businesses. Weibo ads refer to advertisers using the Weibo platform to publish information about goods and services. With the continuous development of Weibo, Weibo ads are also gradually subdivided: the most primitive way of microblogging advertising similar to the portal site, to billboards or advertising window directly in the form of promotion; with the official presence of a large number of microblogging, companies The use of official micro-published advertising information has also become one of the important forms of Weibo ads; In addition, microblogging as a few non-threshold platform, which