现在越来越多的化妆品生产企业开始渠道下沉,直抵终端,直接和终端零售店合作。厂家虽然做法不尽相同,但其实质都是在和代理商争夺市场,将利益最大化。在这种背景下,作为化妆品代理商群体,面对渠道扁平化浪潮和新生渠道力量的考验,代理商的前途和出路又在哪里?本文根据化妆品代理商所面临的现实环境和困难,提出了具有战略意义的发展策略。 Now more and more cosmetic manufacturers began to sink channels, arrived at the terminal, directly and the terminal retail store cooperation. Although manufacturers vary in practice, but in essence they are competing with the market agents, maximize the benefits. Under this background, as a group of cosmetic agents, the face of the wave of flat channel and the new generation of channel test, the agents of the future and where is the way? According to the cosmetic agents face the realities and difficulties, put forward Strategic development strategy.