典型人物报道历来是我国新闻宣传的重要形态之一,曾有一大批优秀模范人物因典型报道而为人们所熟知,并成为社会的道德标杆与价值坐标。但毋庸讳言,时下有许多典型人物报道与观众的需求尚有距离,非但不能引发观众的共鸣,甚至引起逆反心理。可想而知,要使得典型人物报道收到宣传效果、产生 Typical person reports have always been one of the important forms of news propaganda in our country. There were a large number of excellent model people who were well-known for typical reports and became the moral benchmark and value coordinate of society. However, there is no denying that there are still many reports of typical characters who are far from the needs of the audience. Instead of arousing the audience’s sympathy, they even cause rebelliousness. One can imagine, to make the typical characters to receive the publicity effect, resulting