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中国的办公文具行业已经走了15年,纷纷攘攘的市场在近两年也将迎来全新的变革,从零售商到批发商,从批发商到生产商,无不被现在激烈的市场竞争压得喘不过气来,只能在管理成本、营销渠道上下功夫。然而如今,物是人非,市场也非旧相识,竞争方式亦随之发生了巨大的变化。加入 WTO 后随着全球经济一体化步伐的加快,中国文具办公用品将面临各种巨大的挑战。经营理念、产品同质、管理技术的传统,零售环节首
China’s office stationery industry has gone on for 15 years, and the tumultuous market has ushered in brand-new changes in the past two years. From retailers to wholesalers, from wholesalers to producers, they are all pressured by fierce market competition. Can not breathe, can only work hard in the management costs, marketing channels. However, today, things are not human, the market is not acquainted with the old, and competition has also undergone tremendous changes. After joining the WTO, with the acceleration of global economic integration, China stationery office supplies will face various challenges. Business philosophy, product homogeneity, management technology tradition, first in retail