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黄升民是多年来活跃在广告研究、媒介研究领域里的一名专家,著述颇丰。龙媒新近出版的《新广告观》,精选了他近五年来发表在各类刊物上的44篇文章。每一篇文章,都忠实纪录了这五年来他的思维轨迹与研究成果.是对时代变迁的一种回应,一种积极的探索。视点之一:脉动与轨迹似乎成了一种惯例,或者用句时髦的话说,他似乎掌握了话语权。每到年终岁末,他总要站出来,对中国的媒介广告业进行一番回顾与展望。从1997年《注意,形势已经发生变化》中的几点
Huang Shengmin is an expert who has been active in advertising research and media research for many years. Long Media recently published “new advertising concept”, featured in the past five years, published in various publications 44 articles. Each article faithfully records his thinking track and research achievements over the past five years, which is a response to the changes of the times and a positive exploration. One of the points of view: Pulsation and trajectory seem to have become customary, or in the words of a fashionable phrase, he seems to have mastered the power of discourse. At the end of each year, he always has to stand up and review some of China’s media advertising industry. From 1997 “Attention, the situation has changed” in the few points