当前影视剧中出现了“方言热”现象,而陕西方言在影视剧中分外流行。本文主要从社会环境因素、地域文化色彩和陕西方言的独特魅力等方面分析陕西方言在荧屏上如此火爆的原因。本文最后说明陕西方言火爆荧屏的积极影响。 The current film and television drama appeared “dialect hot” phenomenon, and Shaanxi dialect exceptionally popular in the film and television drama. This article mainly analyzes the reasons why Shaanxi dialects are so popular on the screen from the aspects of social environment, regional culture and the unique charm of Shaanxi dialects. This article shows the positive impact of popular screens in Shaanxi dialects.