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中央人民广播电台《小喇叭》节目,是一个有着60年历史的知名品牌栏目。长期以来,《小喇叭》以鲜明的特色,用故事和歌曲,影响伴随了几代中国儿童,培养造就了一大批中国著名的故事家、艺术家和主持人,积累了丰富的经验和大量的优秀儿童广播作品。《小喇叭》节目之所以能够长期活跃在中国儿童广播的舞台上,是因为《小喇叭》充分利用了广播优势,在不断融合新技术的前提下,坚持为低幼儿童制作节目,在“窄播”领域打造出“强势”品牌。因此,在众多媒体竞争中,独树一帜,开辟出自己的天地。
Central People’s Broadcasting Station “trumpet” program, is a well-known brand with 60 years of history. For a long time, “Little Trumpets” has brought a wealth of experience and a large number of outstanding talents with distinctive features, stories and songs, accompanying several generations of Chinese children and cultivating a large number of well-known Chinese storytellers, artists and moderators. Children broadcast works. The reason why the “Little Horn” program has long been active on the stage of Chinese children’s broadcasting is that “Little Trumpets” make full use of the advantages of broadcasting and insist on making programs for young and old children under the premise of continuous integration of new technologies. Narrowcasting “field to create ” strong "brand. Therefore, in many media competition, unique, open up their own world.