中国古代消费思想以“黜奢崇俭”为主,节俭的消费思想对中国的文化传统和社会进步具有重要影响。而《管子》既主张节俭,又提倡奢侈,将看似矛盾的“俭”和“奢”辩证地统一起来,确实具有先进性和创新性。本文试图通过分析《管子》崇俭尚奢的消费思想,进一步说明其消费思想对于扩大社会消费需要、刺激生产、增加就业和调动劳动者积极性的重要意义。 The idea of ​​ancient Chinese consumption was dominated by “extravagance and frugality,” and thrifty consumption thinking had an important influence on China’s cultural tradition and social progress. The “pipe” not only advocates thrift, but also advocates extravagance, and seemingly contradictory “frugal ” and “luxury ” dialectically unified, really advanced and innovative. This paper attempts to further explain the significance of its consumption thinking for expanding the consumption needs of society, stimulating production, increasing employment and mobilizing the enthusiasm of workers by analyzing the “pipe” luxury consumption idea.