一、网红炒作的一般特征网红通过运用自身特质进行炒作,在互联网的背景下被无限放大,最终成为“网络红人”。在互联网环境的背景下,网络推手、传统媒体、和受众心理需求等在利益共同体的综合作用下,网红炒作进入了巅峰阶段,几乎在每个时间段都会诞生新的网红。从炒作成功的网红案例来看,其背后一般有如下共同点:1、利用传播媒介造势,给网红贴标签随着互联网的迅速发展,媒介平台的增多,早期传播平台主要是贴吧、天涯、猫扑、豆瓣等论坛,后来发展到微博,再后来是朋友圈,粉丝 First, the general characteristics of the red net hype Net red through the use of their own characteristics of speculation in the context of the Internet has been infinitely enlarged, eventually becoming “Internet Reds ”. In the context of the Internet environment, network push hands, traditional media, and the psychological needs of the audience, under the combined effect of the community of interests, the network red speculation has entered the peak stage, almost every time period will be born a new red net. From the success of the case of hype network red case, the general behind the following common ground: 1, the use of the media to create momentum, to the red net label With the rapid development of the Internet, an increase of media platforms, early communication platform is mainly posted it, End of the World, Mop, watercress and other forums, and later developed into Weibo, then the circle of friends, fans