在电视节目已充分栏目化的今天,电视媒体间的竞争越来越表现为电视栏目的竞争。所以,打造收视率高、影响力大、竞争力强、生命周期长的名牌栏目已是各电视台的当务之急。城市台由于所处的特殊位置似乎尤其迫切。分析从中央到省市各级电视台的成功经验,笔者以为如下几方面是值得 In the television program has been fully columnized today, the competition among the television media is more and more manifested in the competition of the television program. Therefore, to create a high ratings, influential, competitive, long life cycle of brand-name section is the priority of all television stations. Urban stations seem particularly urgent due to their special location. Analysis from the central to provincial and municipal television stations at all levels of success, I think the following aspects are worth