电影,作为20世纪最具影响力的一种大众文化艺术,是一种文化产品。它以其丰富多彩的形式,反映着复杂多样的人类社会生活和内心世界。同时,电影也是一种媒体,它能成为最直观、最广阔、最细致的信息载体。早在美国、欧洲、日本、南美等国家电影已成为与电视、报刊、广播、户外POP公认的五大广告媒 Film, as one of the most influential mass cultural arts of the 20th century, is a cultural product. In its rich and colorful forms, it reflects the complex and diverse human social life and inner world. At the same time, the film is also a kind of media, it can become the most intuitive, the most extensive and the most detailed information carrier. As early as in the United States, Europe, Japan, South America and other countries have become the movie with television, newspapers, radio, outdoor POP recognized five major advertising media