在技术快速普及、产品同质化竞争、行业生产过剩、行销体系结构过剩、消费市场相对不足的大背景之下,今天的市场,本土即国际。以彰显个性化价值为核心,以速度、人才、创新、服务和互联网为竞争焦点的新经济模式正在形成。以电脑和互联网为代表的当代重大技术进步正进一步推动着生产力高速成长,传播、沟通、营销和服务方式正发生着巨大变革。它改变了财富的生产和积累方式,改变了原有商业游戏规则,新概念、新技术、新产品、新企业层出不穷,产品生命周期大大缩短,更新换代不断加速,个性化服务内容不断丰富,大规模个性化营销的要求更加鲜 Under the background of rapid technological popularization, homogenization of product competition, overproduction in the industry, excess marketing system structure and relative lack of consumer market, the market today is home to the rest of the world. At the core of demonstrating individualized values, a new economic model focusing on competition in terms of speed, talent, innovation, services and the Internet is taking shape. Contemporary major technological advances represented by computers and the Internet are further driving the rapid growth of productive forces. Huge changes are taking place in modes of communication, communication, marketing and services. It has changed the way of production and accumulation of wealth, changed the rules of the original commercial games, new concepts, new technologies, new products, new enterprises emerge in an endless stream, product life cycle is greatly shortened, accelerating upgrading, personalized service content is constantly enriched, large The scale of personalized marketing requirements more fresh