2014年是“三集五大”体系建设阶段收官之年,也是国网辽宁电力适应营销发展方式转变,构建全新“大营销”格局的一年。在这一年里,国网辽宁电力在完成了大刀阔斧的体制调整之后,“大营销”体系建设重点转移到机制、制度、文化的“软件”建设上来,新体系从静态构建发展到动态高效运行、更加成熟定型。国网辽宁电力从最基层、最基础的营销抄核收业务变革入手,探索“大营销”体系建设向纵深推进之路。 The year of 2014 is the ending year for the system construction phase of “Three Sets and Five Majorities” and also a year for the state grid Liaoning to adapt to the change of marketing mode of development and build a new “big marketing” pattern. During this year, after Liaoning Power completed its drastic structural adjustment, the construction of “big marketing” system shifted its focus to the construction of “software” of mechanism, system and culture. The new system was built from the static state To dynamic and efficient operation, more mature stereotypes. State Grid Liaoning Electric Power from the most basic level, the most basic business of copycat sales revenue from the start, to explore “big marketing ” system to promote the road to depth.