赣州是红色苏区重要旅游目的地,在旅游行业大转型背景下,本文从旅游系统供给端,据产品现状和存在的问题,从旅游产品优先秩序、产品类型两方面对赣州区域旅游产品优化升级进行研究,以期助推赣州整个区域旅游经济发展。一、引言赣州有“江南宋城”“客家摇篮”“红色故都”“脐橙之乡”等诸多美誉,但赣州在全国范围内属典型的温点城市,旅游产业缺乏竞争力和爆发力,与发达城市存在巨大差距。目前对赣 Ganzhou is an important tourist destination in the Red Soviet Area. Under the background of tourism industry transformation, this paper attempts to optimize and upgrade Ganzhou regional tourism products from the supply side of the tourism system according to the product status quo and existing problems, from the priority of tourism products and product types Research, with a view to boosting the tourism development in Ganzhou’s entire region. I. INTRODUCTION Ganzhou has many excellent reputation such as “Jiangnan Song City”, “Hakka cradle”, “Red Capital”, “Hometown of Navel Orange”, etc. However, Ganzhou is a typical city in a warm climate throughout China. Lack of competitiveness and explosive power industry, there is a huge gap with the developed cities. At present to Jiangxi