继中国国民党主席连战率团访问大陆后,今年5月5日-5月12日,亲民党主席宋楚瑜访问大陆的“搭桥之旅”再度成为媒体关注的热点。数百名记者一路追踪报道,面对这一共同的新闻资源展开媒体大战。如何才能棋高一招,拔得头筹?重要的是媒体对于资讯要有很强的整合能力。在外部资源社会共享程度很高的条件下,很难抢到独家新闻,事实报道的准确、客观、迅速、全面、平衡等,就会成为一种常规,不再是竞争的要 Following the visit of the Lien Chan delegation headed by the KMT chairman to the mainland, May 05-May 12 this year, PFP Chairman James Soong’s visit to the Mainland has again become a hot spot for media attention. Hundreds of journalists followed the story and started a media war in the face of this common source of news. How to chess a move, come out on top? It is important that the media have a strong ability to integrate information. Under the condition of a high level of social sharing of external resources, it is very hard to grab exclusive news. The accuracy, objectivity, speediness, comprehensiveness and balance of factual reporting will become a routine and no longer competitive