论文部分内容阅读
目前,对电子商务是举国上下街谈巷议,其势如火如荼,关于电子商务的图书、文章也是随处可见,但其质量优劣难分,以致使人无所适从。《电子商务的理论与实战——全球大局观下的中国电子商务》却是一本值得一读的好书。著者是早年毕业于清华大学、现为实华开公司总裁的曾强先生。这本书是他在给清华大学经济管理学院MBA硕士生讲授电子课讲稿的基础上加以补充完成的。书中的内容基于大量的国内外第一手素材,全书共14章,主要包括:全球大局观、整体互动化与结构信息化、电子商务革命概况、Internet技术、著名电子商务站点解析、电子商务对社会变革带来的影响、电子商务框架及政策与发展、
At present, the e-commerce is a nationwide street talk, its potential in full swing, e-commerce books, articles are everywhere, but its quality is difficult to distinguish, so that people know what to do. “Theory and Actuality of E-commerce - China’s E-commerce under Global View” is a good book worth reading. The author is a graduated from Tsinghua University in early years, is now president of the firm to open real Mr. Qiang. This book was complemented by his presentation of the e-lecture to MBA students at the School of Economics and Management of Tsinghua University. The contents of the book is based on a large number of first-hand material at home and abroad, the book consists of 14 chapters, including: global concept, the overall interaction and structure of information technology, e-commerce revolution overview, Internet technology, famous e-commerce site analysis, e-commerce Impact on social change, e-commerce framework and policy and development,