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中国家电行业正进入比较成熟的发展阶段,在看到长足发展的同时我们必须清醒看到,我们距家电强国的目标还存有很大距离。与国际一流家电企业相比,中国大多数企业在自主创新方面投入不足,创新能力、核心技术和研发能力存在一定差距;产品附加值低,在国际市场上缺乏具有较大影响力的品牌,国际营销渠道尚不完善;部分产品的节能和资源综合利用水平落后于发达国家。
China’s home appliance industry is entering a more mature stage of development, to see the rapid development at the same time we must clearly see that we are far from the goal of home appliances power there are still a lot of distance. Compared with the world-class home appliance enterprises, most Chinese enterprises are under-invested in independent innovation. There is a certain gap between innovation capability, core technology and R & D capability. Products with low added value, lack of influential brands in the international market, Marketing channels are not yet perfect; some products, energy-saving and comprehensive utilization of resources lags behind the developed countries.