这期杂志我们引出了这样一个话题,越来越多的年轻消费者追求个性化与自我,而汽车企业为了迎合这种趋势也开始了更加深层次地定制化尝试。而这种需求和迎合创新的爆发也正是因为消费者在购车时有了痛点。一个有着30年驾龄的老司机说,他当时买第一辆车时可以考虑的因素并不多,车就那么几款,那时自己心仪的一款珍珠白颜色还需要定制;可现在,他去买 This issue of magazine led us to a topic where more and more young consumers are pursuing personalization and self-motivation. And automakers have begun to try more deeply to meet this trend. This demand and meet the burst of innovation precisely because consumers have a pain point when buying a car. An old driver with 30 years of driving experience said that he did not consider a lot of things to consider when buying the first car. The car was just that few. At that time, his favorite pearl white color also needed to be customized; but now he To buy