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2004年11月11日,索尼(中国)有限公司在上海举行影音新品发布会,宣布向中国市场隆重推出内置“贵翔引擎”(WEGA Engine)的液晶背投,具无线扬声器功能的家庭影院 DAV-SR4W、DAV-LF1等一系列新产品。众所周知,索尼公司是民用、专业视听产品、游戏产品、通讯产品和信息技术等领域的先导之一,在音乐、影视、计算机娱乐以及在线业务方面的成绩也使其成为全球领先的个人宽带娱乐公司,其公司在截止到2004年3月31日结束的2003财年中的合并销售额达到720亿美元,是名副其实的消费类电子产业巨头。发布会上,来自索尼日本本部、中国上海、北京分部的主要负责人相继在会上发言,分别就市场战略、各类新产品的技术及应用作为详细的讲解。同时发布会上还进行了相应新产品的展示与演示。
November 11, 2004, Sony (China) Co., Ltd. held a video conference in Shanghai, announced the grand launch of the Chinese market, built-in “Gui Xiang engine,” LCD rear projection, wireless speaker function of the family Theater DAV-SR4W, DAV-LF1 and a series of new products. As we all know, Sony is one of the pioneers in civil, professional audiovisual products, gaming products, communications products and information technology. It has also made Sony a leading global personal broadband entertainment company in terms of music, video, computer entertainment and online businesses , Whose combined revenue reached $ 72 billion in fiscal year 2003 ending March 31, 2004, is a veritable consumer electronics giant. At the press conference, chief executives from Sony Japan headquarters, Shanghai China and Beijing Branch made speeches at the conference and gave detailed explanations on market strategy and technologies and applications of various new products respectively. At the same time conference also conducted a corresponding new product display and demonstration.