当前我国正处在社会转型期和矛盾多发期,突发性事件时有发生。对于事关民生和社会稳定的供电企业,必须切实提高对突发事件的应急处置能力,加强舆论引导,掌握舆论主动权,由此推动企业和谐发展。负面信息传播的特点及必然性突发事件发生后,如果处置不当,信息批露不充分,引起媒体与公众对事件背后真相的追问和问责,极易引发社会潜在矛盾的连锁反应,局部问题可能演变为全局性问题,一般性问 At present, our country is in a period of social transition and contradictions, and sudden incidents occur from time to time. For those power supply enterprises that are concerned with the livelihood of the people and social stability, they must effectively improve emergency response capability to emergencies, strengthen public opinion guidance and grasp the public opinion initiative, thus promoting the harmonious development of enterprises. The Characteristics and Necessity of Negative Information Dissemination After the occurrence of emergencies, improper disposal and inadequate disclosure of information have caused the media and the public to question and account for the truth behind the incidents, which can easily trigger a chain reaction of potential social conflicts. Local problems may be Evolved into a global problem, general question