技术进步带来时间空间的扁平化,新媒体与大众媒介的快速迭代,为国家形象的传播构造了新的技术条件和媒介基础。新媒体格局下,中印国家形象海外传播面临从传播理念、传播内容到传播方式的深刻变革。跨文化传播的沟通技能、互联网思维下的多元表达与互动参与,为迅速崛起的世界新兴经济体的国家传播构建了新的维度。 Technological progress has brought about the flattening of time and space, the rapid iteration of new media and the mass media, and created new technical conditions and media foundation for the dissemination of the national image. Under the new media structure, the overseas communications of China and India’s national image are undergoing profound changes from the concept of communication, the content of communication to the way of communication. Communication skills across cultures and diverse expressions and interactions under the internet of mind have created new dimensions for national communication in the rapidly emerging world of emerging economies.