在我国改革开放进程中,一群出生于1980年以后,没有直接从事农业生产经历的青年,在初中或高中毕业后就来到城市打工,成为城市农民工中的一支特殊队伍,他们被称为“80后”农民工。作为一个特殊的社会群体,经常往返于城市和农村之间,受到农村和城市两个不同地域的文化观念和生活方式的影响,形成了带有自身特点的消费观念。 In the process of China’s reform and opening up, a group of youth born in 1980 who did not directly engage in agricultural production came to the cities to work after they graduated from junior high school or high school and became special teams of urban migrant workers who were called “80 after ” migrant workers. As a special social group, it often travels between cities and rural areas and is influenced by cultural concepts and lifestyles in two different regions of rural and urban areas, forming a concept of consumption with its own characteristics.