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世界杯背后反映出的营销环境变化,可以让企业好好思考一下消费者真正关心的事情是什么,广告主如何把更多的营销信息变成内容,通过各种渠道与消费者互动,创造体验。
The changes in the marketing environment reflected behind the World Cup allow businesses to think hard about what consumers really care about, how advertisers can turn more marketing messages into content and interact with consumers through various channels to create experiences.