在过去几十年里,人类在福利方面取得了显著进步。通过促进生物技术、材料、建筑、化学、能源和电子等领域的新技术在产品开发和产品用途方面的应用,营销活动在为人类福利水平的提高上确实起到了非常重要的作用。但是,在取得这些成就的同时,在对地球构成巨大威胁的过程中,营销也同样负有责任。全球生态和全球经济之间显然已经形成了相互依存的关系,我们必须考虑生态压力对经济发展的影响,如土地、水、大气和森林资源 In the past few decades, mankind has made significant strides in welfare. By promoting the use of new technologies in the fields of biotechnology, materials, construction, chemistry, energy and electronics in product development and product use, marketing does play a very important role in raising the level of human well-being. However, while achieving these achievements, marketing is also responsible for the enormous threat to the Earth. It is clear that there is an interdependent relationship between the global ecology and the global economy. We must consider the impact of ecological pressure on economic development such as land, water, air and forest resources