本文以三亚“宰客门”事件为例,分析了旅游业危机的定义、旅游危机管理的含义,详细介绍了危机事件对旅游业的影响,以及本次旅游危机事件的特征等内容,最后提出相关的见解,指出了旅游业危机管理的必要性。 This paper analyzes the definition of tourism crisis, the meaning of tourism crisis management, the impact of crisis events on tourism and the characteristics of the tourism crisis events, taking the case of Sai Ya “Zai Ke Men” as an example. At last, it puts forward the relevant opinions and points out the necessity of crisis management in tourism industry.