针对翻译活动中普遍存在的“再创造”现象,从语言学和社会文化学的角度,分析了该现象存在的根源和必然性,表明“再创造”是翻译实践中受多重语言和社会文化因素影响而不得不作出的策略选择,并指出译者在翻译实践中仍应秉持对原作者语言自由、话语权和母语尊严的尊重,谨慎把握“再创造”的分寸,避免落入“媚俗陷阱”。 In view of the ubiquitous “re-creation ” phenomenon in translation activities, from the perspective of linguistics and sociocultural studies, the root and necessity of this phenomenon are analyzed. It shows that “re-creation Social and cultural factors, and points out that translators should uphold their respect for the original author’s freedom of speech, the right to speak and the dignity of their native languages ​​in translation practice and cautiously grasp the proposition of ”re-creation “ to avoid falling Into ”kitsch trap ".