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针对当前市场营销中决策分析功能欠缺、深度不够的状况 ,研究了用电结构变化对全行业售电量和售电均价的影响的评价方法 ,提出了各类用户对全行业的电价影响因子、用电结构影响因子的概念 ,制定了售电价格结构分析的规范化计算表格 ,并从数学上证明了该方法的科学性。以实际数据分析了计算结果的合理性 ,并指出其对市场营销的指导意义。希望这方面的研究能够为电力营销中的决策分析提供有力的支持。
In view of the lack of decision analysis function and inadequate depth in the current marketing, this paper studies the impact of the change of the electricity consumption structure on the average selling price and the selling price of the whole industry, and puts forward the influencing factors of all kinds of users’ The concept of impact factor of electricity structure is used to develop a standardized calculation form for analyzing the structure of electricity sales price. The mathematic proof of the method is scientific. Based on the actual data, the rationality of the calculation results is analyzed and its guiding significance to marketing is pointed out. Hope that this research can provide strong support for decision-making analysis in power marketing.