在中国制造向中国营销快节奏的转变中,领跑中国服装市场的运动装和休闲装品牌超常规的商品库存现象,让许多曾在市场竞争中对快速扩张的同行充满“羡慕嫉妒恨”的服装企业们冷静了起来:那些“模仿跟进优秀品牌模式”、“放大品牌主张模式”、“快速复制成功品牌模式”等拓展市场方式,还能算科学营销吗? In the fast-paced transformation from manufacturing to Chinese marketing in China, the unconventional inventory of sportswear and casualwear brands leading the Chinese apparel market has led many to “envy jealousy” of peers who have been rapidly expanding in the marketplace. Of the garment enterprises have calmed down: those who “imitate the follow-up excellent brand model”, “enlarge brand advocate mode”, “rapid copy of successful brand model” and other ways to expand the market, but also scientific marketing?