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在纸媒唱衰的大背景下,《中国国家地理》杂志社实现了发行量的持续增长。大数据时代,传统媒体更需要借力互联网进行传播方式的转型升级,突显科学传媒的魅力。《中国国家地理》杂志社非常注重企业文化的建设,增强团队的价值认同。鼓励员工使用自媒体平台进行传播。建设企业社交网络促进内部沟通,培养员工创新的内驱力,使其与时俱进并保持学习的活力。
In the context of the decline of paper media, “China National Geographic” magazine to achieve a sustained growth in circulation. In the era of big data, the traditional media even need to leveraging the Internet to transform and upgrade the mode of transmission, highlighting the charm of the science media. “China National Geographic” magazine attaches great importance to the building of enterprise culture, enhance the team’s value recognition. Encourage employees to use self-media platform for dissemination. Build corporate social networks to promote internal communication, nurture the internal drive for employee innovation, keep pace with the times and maintain the vitality of learning.