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近年来,从中央电视台领导到各节目中心、部门领导一直都十分重视节目的研发、策划工作,节目内容和形式不断创新,精品不断涌现,节目的社会影响力和收视份额不断提升。电视节目的研发策划作为构建电视新思维的重要保障,在节目的生产过程中发挥着越来越重要的作用。节目策划要强化品质、品格、品位的目标意识,要契合频道栏目的定位和风格,要建立适配的制度保障体系。
In recent years, leaders from CCTV to program centers have always attached great importance to the R & D and planning of programs, continuously innovated the contents and forms of programs, and continuously brought out premium products. The social influence of programs and the share of viewing continuously improved. R & D planning of television programs as an important guarantee for the construction of new thinking in television plays an increasingly important role in the production of programs. Program planning to strengthen the quality, character, taste of the target consciousness, to fit the channel column positioning and style, to establish an adaptive system of security system.