广告正式出现于15世纪,第一次世界大战后进入广播,第二次世界大战后进入电视。如今,广告与人的生活已经不可分了。中国广告起步较晚。新中国的建立,把带有殖民地半殖民地色彩的旧广告一扫而光,但新的广告没有得到长足的发展;80年代以后,广告的发展引人注目。在广告发展中,洋泾浜现象受到人们的普遍关注。一在著名作家笔下经常出现的“洋泾浜”一词,是 Ads formally appeared in the 15th century, after the First World War entered the radio, after World War II into television. Now, advertising and people’s lives have been inseparable. Chinese advertising started late. The founding of New China swept away the old advertisements with colonial and semi-colonial colors, but the new advertisements did not get enough development. Since the 1980s, the development of advertisements has drawn attention. In the development of advertising, the phenomenon of pidgin attracts people’s universal attention. The term “Pidgeon”, which often appears in the writings of famous writers, is