一、微博为什么那样火?我们处在一个新媒体时代,这个时代的特点是“信息过剩”;我们处在一个信任危机的时代,这时代的流行词是“我不信”——对什么都不敢轻易相信,都缺乏信任感。前者使信息获取易如反掌,后者使信息真实性常被怀疑消解。在以前信息传播渠道单一,信息资源垄断的环境下,媒体可以完全掌控信息话语权,受众被动接受,别无选择。哪怕是信息 First, the microblogging why the fire? We are in a new media era, the characteristics of this era is “excess information ”; we are in a crisis of trust, the buzzword of this era is "I do not believe - Lack of trust in what to believe. The former makes the information easy to obtain, the latter makes the authenticity of the information often dispelled. In the past, with a single channel of information dissemination and a monopoly of information resources, the media could have full control of the right of information discourse and the audience to accept it passively and had no choice. Even information