论文部分内容阅读
随着Internet的迅速普及,在网络为我们生活带来便捷的同时,它也为各大企业带来了新的行销机会,企业行销也逐渐朝着网络方向发展。利用E-mail进行促销、广告和品牌构筑,也已经渐渐成为新的潮流,而如何使E-mail行销成为企业营销、广告的有利武器,这也是当今人们关注E-mail行销的意义所在。然而,像任何新生事物一样,E-mail行销的发展不可能一帆风顺,它需要广告公司、研究机构和企业的共同探索、努力,才能持续、健康地发展下去。
With the rapid popularization of the Internet, while the network brings convenience to our lives, it also brings new marketing opportunities for major enterprises and corporate marketing is gradually moving towards the network. The use of E-mail marketing, advertising and brand building, has also gradually become a new trend, and how to make E-mail marketing as a business marketing, advertising, a weapon, which is today’s concern about the significance of E-mail marketing. However, like any new thing, the development of E-mail marketing can not be smooth and smooth. It requires the joint exploration and efforts of advertising agencies, research institutes and enterprises in order to develop continuously and healthily.