一、引入市场营销观念是企业教育培训的必然选择 随着教育体制的不断改革、办学模式和办学主体的多元化。随着教育产业化问题讨论的深入和市场化进程的展开,一个观点已逐渐被认同,那就是兴办教育也要遵循经济规律办事。教育产品如同其它产品一样需以市场化的观念、以营销的手段使 First, the introduction of marketing concepts is an inevitable choice for enterprise education and training With the continuous reform of the education system, school running mode and the diversification of the main body. With the deepening discussion on the issue of industrialization of education and the commencement of the process of marketization, a view has gradually been accepted. That is to say, education should also follow the economic laws. As with other products, educational products need to be marketized and marketed