据报导,一家荔枝食品厂过去产品销路一直不畅。后来尝试用“母子”包装法重新进行产品包装,投放市场后,竟获得意外的畅销。他们的做法是,降低包装材料档次,用节省下来的钱在大包装的外面搞小包装,小包装里的食品免费供顾客品尝,而大包装所有的材料则是透明的,顾客对小包装的食品满意,一般都会放心地购买一两袋该种食品。厂家为这种包装取了一个形象的名字叫“母子”包装。 It is reported that the sales of the past litchi food factory has been sluggish. Later try to use “mother” packaging method to re-product packaging, after the market, actually won the unexpected best-selling. Their approach is to reduce the grade of packaging materials, with the money saved in the big package outside the small package, the food in the small package for free for customers to taste, and the big package all the materials are transparent, the customer small package Satisfied with the food, usually buy one or two bags of this food. Manufacturers for this package took an image of the name “mother” packaging.