曾几何时,伴随着市场经济的一统天下, 快餐式的大众消费文化逐渐占据了文化舞台中央。一方面,市场经济是一种经济结构,同时又是一套价值系统,甚至是一种意识形态。它以不动声色而又无以抗拒的解构性,改变了我国社会生活的历史语境,传统精神资源受到了极为残酷的挑战;另一方面,市场经济将利润的最大化作为最高原则,功利价值成为测衡一切评判一切的标准。因而,文化产品的商品属 Once upon a time, with the unification of the market economy, fast-food mass consumer culture gradually occupy the center of the cultural scene. On the one hand, the market economy is an economic structure, at the same time it is a set of value systems and even an ideology. With its undeniable and irresistible deconstruction, it changed the historical context of social life in our country. The traditional spiritual resources were challenged with great cruelty. On the other hand, the market economy regarded the maximization of profits as the supreme principle, and the utilitarian Value has become the standard for everything to judge everything. Thus, the cultural products of the goods are