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卡尔公司简介卡尔公司是一家拥有15亿元资产,以低成本、高质量著称的橡胶集团公司。卡尔公司曾经有12条不同的橡胶产品生产线。“卡尔”这个品牌在橡胶制造业就是质量保证的代表,该品牌保持了相当长的生命周期。其长久性还表现在公司组织结构上,卡尔公司保持了同样的组织结构至少已有15年的历史(如图1所示)。从结构图中可以看到,集团公司的市场部负责公司大部分事项;而工程设计部则只是一个辅助机构,其人员组成单一,职能功效不明显;制造工业部主要负责生产制造事务。卡尔公司的最高管理层人员是些极度保守的人,他们认为凭借现有的产品生产线,只需占领现有市场而不必开发新产品就能使公司很好地发展。在这种经营理念指导下,卡尔公司只保留了由极少数人组成的开发和研制部门,工程设计部的使命仅仅是简单地评估或者核计现有生产线的技术水平。
Carl Company Profile Carl Corporation is a 15 billion yuan assets, low-cost, high-quality rubber group company. Carl has 12 different rubber product lines. “Carl ” the brand in the rubber manufacturing industry is the representative of quality assurance, the brand maintained a very long life cycle. Its persistence is also reflected in the organizational structure of the company, which holds the same organizational structure for at least 15 years (Figure 1). As can be seen from the structure diagram, the marketing department of the group company is responsible for most of the company’s affairs; while the engineering design department is only an auxiliary organization with a single staff member with no obvious function and efficiency. The manufacturing industry department is mainly responsible for manufacturing and manufacturing. Karl’s top management is a highly conservative group of people who believe that with their existing product lines, companies can grow well simply by occupying existing markets without having to develop new products. Guided by this philosophy, Carl retains only a handful of development and development divisions. Its mission is to simply evaluate or verify the skill level of existing production lines.