本刊讯4月13日,在北京梅地亚,海尔集团与澳大利亚墨尔本老虎篮球队签署合作协议,海尔正式冠名该球队,该队队长、著名的世界级篮球明星安德鲁·盖茨应邀出任海尔电脑的形象代言人。据了解,这是海尔首次以冠名的方式参与体育事业,同时也是中国以企业名字冠名国外俱乐部的首家企业。海尔集团副总裁周云杰、墨尔本老虎篮球俱乐部主教练林德 Benxi hearing April 13, in Beijing, Beijing, Haier Group and Australia’s Melbourne Tigers basketball team signed a cooperation agreement, Haier officially named the team, the captain, the famous world-class basketball star Andrew Gates was invited as Haier computer image spokesman. It is understood that this is the first time Haier to participate in the sports title, but also China’s first name of foreign clubs with business names. Zhou Yunjie, vice president of Haier Group, Linde, manager of Melbourne Tiger Basketball Club