电信市场的竞争日趋激烈,品牌体系建设成为各大运营商提高市场竞争力的重要砝码作为国内著名的电信运营商,中国联通长期以来一直被安排在第二把交椅上,在与中国移动的竞争中处于弱势。虽然也有“新势力”、“如意通”等品牌,但联通一直没有打造出“动感地带”那样有影响力的品牌。然而今年年初,联通开始了一场声势浩大的战略调整,让我们看到了不一样的联通。 As the competition in the telecom market becomes more and more fierce, the construction of brand system becomes an important weight for the major operators to enhance their market competitiveness. As a well-known telecom operator in China, China Unicom has long been placed in the second place with China Mobile The competition is at a disadvantage. Although there are “new forces”, “wishful pass” and other brands, but China Unicom has not created a “dynamic zone” as influential brand. However, earlier this year, China Unicom started a massive strategic adjustment, let us see a different Unicom.