自从1990年4月20日,我国接入国际互联网,正式成为国际互联网大家庭中的一员以来,网络营销作为一种全新的营销模式,受到了我国理论界和企业的高度重视,并在一些企业的营销实践中显示出了强大的生命力。网络营销,全称是网络直复营销,属于直复营销的一种形式,是以企业现代营销理论为基础,企业营销实践与现代信息通讯技术、计算机网络技术相结合的产物,是指企业以电子信息技 Since April 20, 1990, China’s access to the Internet has officially become a member of the Internet family, Internet marketing as a new marketing model has been our country’s theorists and enterprises attach great importance, and in some Enterprise marketing practice has shown a strong vitality. Network marketing, the full name is the network of direct marketing, is a form of direct marketing, is based on modern marketing theory, corporate marketing practices and modern information and communication technology, computer network technology combines the product is the business of electronic Information Technology